Saturday, June 26 - All Divisions plus 2 Make-up Features

58th season-opener less than two months away at popular Ontario Co. Fairgrounds oval

While anticipation further heightens for fans and racers anxiously awaiting Land of Legends Raceway’s 58th season of motorsports, track officials continue to partner with area businesses looking to maximize exposure both on raceday and throughout the entire year.

Track promoter Paul Cole and established businesses in the Finger Lakes region are once again joining forces to make Land of Legends THE place to be during the summer months. Support from the surrounding community is expected to result in yet another banner year for the famed fairgrounds facility as the natural chemistry between the corporate world and auto racing further solidifies with each passing season.

“We’ve already welcomed back many returning sponsors while a number of other groups will be getting their first taste of dirt track racing in the months ahead,” said Cole, noting how the avenues for increased company involvement have spanned nearly every direction in the motorsports industry with the advent of social media. “We feel LOLR offers one of the best advertising packages around and we’ll remain a leader in ’21 with our entire race schedule available to everyone for viewing at no charge.”

Continuing to provide weekly race night sponsorship, on-site signage and billboards, LOLR branded podcasts and app advertising, Cole is also pushing for strong sales of video ad space as “live” streaming of every event on Land of Legends TV will be offered FREE in 2021. On-line registration for a free account is the only step to take.

While hopes remain high that COVID-19 restrictions will be loosened in the weeks ahead and fans can return to fill the grandstands, free video streaming is an added bonus to those paid in attendance. Each broadcast, available for view using Roku and Amazon Fire Stick apps, will showcase sponsorship thru commercial ads and will also be seen by fans on the infield jumbotron as well as televisions in the track VIP suites.

“We have so many opportunities for any business, big or small, to get involved with our racing program,” trumpeted Tana Robinson, LOLR Director of Marketing & Operations. “With Land of Legends TV now offering free broadcasts we’ve suddenly jumped from hundreds of die-hard pay-per-view fans to potentially providing millions of product impressions to new customers world-wide! And that paints an exciting picture for companys looking to increase name recognition as well as our racers presenting sponsorship proposals and the track itself banking on attracting new fans.”

Nightly sponsorship packages at LOLR are customized with platinum, gold and silver designations based on quantities of VIP passes and general admission tickets along with inclusion of television and/or website advertisements. Victory lane presence, VIP Tower refreshments, intermission interviews and company product display areas come standard with every titled race night promotion.

Additional corporate seating opportunities at LOLR range from gala parties in the pavilion to more discreet bleacher group gatherings, with general admission access available to all in a special reserved grandstand section. Public address announcements throughout the night recognize each company/group in attendance.

Prime backstretch, turn two track, flagstand, infield scoring tower and main grandstand billboard advertising space remains available as well as company logo linkage and name listing on the official LOLR website. Live stream commercial sponsorship on Land of Legends TV and infield video screen banner advertising continue to rank among the most highly visible assets as the speedway races on in the 21st century.

Already signed up to capitalize on further exposure through LOLR TV commercial streaming spots are Elab Smokers Boutique (scoreboard/lap counter), Lisa Johnson Real Estate Services, Mac’s Dairy Bar & Mini Golf, Schultz Heating & Cooling, Seneca Auto Sales & Service and Young Real Estate Agency, while making their own headline as division sponsors are Pepsi/Geneva Club Beverage (Big-Block), Speed Connection (Sportsman), Mike Emhof Motorsports (305 Sprint) and Lloyd’s Contracting (Hobby).

Taking advantage of the Land of Legends Raceway Sponsorship/Marketing program for the 2021 race season are Platinum partners Admar Construction Equipment & Supply Company, Advantage Auto Stores, Always Locked Storage (start/restart zone), Auction Direct USA (*new), A-Verdi Storage Containers (LOLR official container supplier), Honeoye Auto Parts/Auto Value (July 1 & Aug 4 SDS shows), iFreeze Storage & Distribution Center (*new), Midstate Basement Authorities (*new), Phelps Cement Products (Sep 18 SDS), Sherwin Williams Paint (LOLR official paint supplier), Tradition Automotive Group (LOLR official safety truck) and VanBortel Trucking, along with long time associates Lee DePew & Son Trucking and Dig Safely New York 811.


Set to kick off his 4th season guiding LOLR in 2021, Cole is offering a five-star show of Pepsi/Geneva Club Beverage Big-Block Modified, Speed Connection Sportsman, Mike Emhof Motorsports 305 Sprint Car, Street Stock and Lloyd’s Contracting Hobby Stock action in every Saturday Spectacular staged through Labor Day weekend.

Opening Night

Opening Night ’21 on Sat., April 24 features Small-Block Modifieds as the Big-Blocks are racing at Bristol (Tenn.) Motor Speedway that weekend. DIRTcar 358-Modified rules will be in effect with qualified teams contending in a 30-lap feature paying $1,500-to-win and $175-to-start. Some “Live Look Ins” from Bristol will be given during the show to check up on those Land of Legends racers in the competition!

Including qualifying and main events for 305 Sprints, Street Stocks, and Hobby Stocks, the ‘Cabin Fever 40’ for Sportsman is also on tap April 24. Paying no less than $1,000-to-win and $100-to-start this year, past special events have tacked on additional contingencies and lap money bonuses in the thousands of dollars spread throughout much of the field.

Ticket & Pit Pass Specials

In lieu of the more traditional ‘Season Pass’ provided in past seasons, Land of Legends management is once again offering fans and race teams the chance to save money by purchasing General Admission and Pit Pass bundles. Unlike previous season passes, the LOLR Ticket/Pit Pass bundle allows freedom of use in different ways. Packs of 20 or 50 can be purchased and used throughout the upcoming season. If a 50-pack of Pit Passes is ordered, 20 complimentary General Admission tickets are included!

General Admission Bundle Tickets carry a value of $15 if used toward a Super DIRTcar Series event where GA prices are $25 Adults and $23 Seniors and kids under 16 GA $10. Weekly ticket prices are set at $15 Adults, $13 Seniors, Kids under 16 FREE. For those youngsters needing pit access, Child Season Pit Passes are $30 for 2 & Under and $150 for kids 3-14. Camping is FREE at all race events.

To purchase ticket and pit pass bundles or discuss marketing opportunities available at the track in 2021, please contact LOLR Marketing Director Tana Robinson via e-mail at or cell 716-799-5669.

Live Coverage

Check out often as the latest schedule information for the upcoming season will be posted right up to raceday.

Available for download is the LOLR mobile app found at Google Play:

Google Play
                                                                     – or –
App Store 


Land of Legends Raceway is located on County Road 10 at the Ontario County Fairgrounds, just 1-1/2-miles north of Routes 5&20, and is easily accessible from the NYS Thruway (I-90), taking Exit 43 (Manchester, Route 21 South) traveling from the east or Exit 44 (Farmington, Route 332 South) coming from the west.

Along with recognizing its weekly 50/50 raffle fund beneficiaries, Land of Legends Raceway is proud to salute several sponsors and corporate partners that continue to help bring its fans the best Saturday night racing show in the Northeast. Listed alphabetically are 2021 division sponsors Mike Emhof Motorsports, Pepsi Geneva Club Beverage, Speed Connection, Lloyd’s Contracting; event sponsors Admar Construction Equipment & Supply Company, Advantage Auto Stores, Always Locked Storage, Auction Direct USA, A-Verdi Storage Containers, Geneva Club Beverage, Honeoye Auto Parts/Auto Value, iFreeze Storage & Distribution Center, Midstate Basement Authorities, Phelps Cement Products, Sherwin Williams Paint, Tradition Automotive Group, VanBortel Trucking; promotional partners Champion Power Equipment, Lee DePew & Son Trucking, Dig Safely New York 811, Elab Smokers Boutique, Hoosier Racing Tire, Lisa Johnson Real Estate Services, Mac’s Dairy Bar & Mini Golf, Ontario County Fairboard, Schultz Heating & Cooling, Seneca Auto Sales & Service, VP Racing Fuels, Weedsport Hall of Fame, Young Real Estate Agency.